About Us
EventZone was created in 2003 when various existing event organizers merged to become one. Festival in the Park and the City of Roanoke’s Special Events Committee joined forces to form an organization that would assure the continuation of quality festivals for downtown Roanoke and would provide a corporate umbrella that could assist in growing these existing events.
EventZone is also charged with assisting in the creation of new festivals and activities in the Downtown Roanoke “event zone,” which is defined as all areas bound by Williamson Road, 6th Street, SW, the Roanoke Civic Center, and Rivers Edge Park.
The EventZone staff has collectively over 45 years in event planning experience. Last year, EventZone administered and managed seven major events (some with multiple dates), which attracted over 75,000 people from both in and outside of the Roanoke Valley.
- We serve the region with engaging entertainment that provides and stimulates social and economic vitality for the region.
- Our varied events and festivals deliver sponsors the opportunities to market their products to a diverse public.
- Our events directly contribute to the celebration of community, blending diverse public in mutual enjoyment.
- Our events provide coveted opportunities for up and coming local talent, i.e. “stage time”.
- We create uplifting moments – that special moment, a memorable experience.
- Our events draw more people to downtown Roanoke than any other entertainment and at a reasonable price.
- Our events have direct impact on the arts, uniting the artistic community, and showcasing the arts and entertainment.
- We are experienced facilitators of events , permitting & planning
- We are a non-profit organization, with tremendously dedicated volunteer support


